The white slim leather sneaker. Finding the perfect minimal sneaker that you can dress up or down is for many similar like the quest for the holy grail. A lot of brands have attempted to create the G.O.A.T and a lot have failed. The common consensus in the fashion world would be that if there is something as the best white sneaker the Common Projects Achilles Low come close. But these bad boys do have a price, and a price not everyone can afford. Luckily there is a brand out there that is challenging the status quo of the Common Projects. Say hello to Artisan Lab, a brand that believes that quality should be obtainable not just something to dream off and in my humble opinion make one of the best minimal sneakers in the business! So without further ado let’s get to know Artisan Lab founder Riccardo better!
Q&A with Artisan Lab
Hi Riccardo, can you tell us what made you decide to start Artisan Lab?
Having worked closely with many Italian artisan brands of the luxury segment, collaborating wit them in creating high-end products and having been lucky enough to see the real potential of superior craftsmanship, I was intrigued by the crazy idea of make that exclusive world accessible, with a fresher, contemporary approach.
What is Artisan Lab’s biggest design influences?
Italian Modernism and the Bauhaus Movement are definitely our biggest design influence. They both share the necessity of bridging the gap between art and industry by combining crafts and fine arts in a way that it could be made accessible to everyone.
We really enjoy the aesthetics of that period as products were conceived focusing on proportions, functionality and beautiful, timeless designs.
Artisan Lab is big on making luxury available to everyone through fair pricing while remaining sustainable, what is the big driver behind this philosophy?
Our driver is the celebration of authentic Artisanship, which combined with our lean business model, is the ultimate definition of “Real Value”. The intriguing concept of transforming the passion you can smell in the workshops, the special feeling of touching and working with the best materials, into a unique emotion…the one you can feel when you open our box 🙂
If we could do one thing differently when I started Artisan Lab, I would…
…probably I would have preferred to start earlier, if I only had known how exciting and fulfilling this was going to be.
A lot of people have the ambition to start a fashion brand, what would be your number one tip?
I believe there is a wrong perception of the fashion industry as I see too many people jumping into it without the relevant experience. In order to make the difference in this industry you need to have acquired the know how that allows you to recognise the right materials, design a beautiful product and anticipate all the possible needs that the customer might have…all of these are not easy to achieve. Be humble and be open to learning as much as you can before starting a new venture in this industry!
What can we expect from Artisan Lab in 2019?
2019 is going to be a very exciting year. We have completely redesigned the typical production processes in order to be lean and fast in the way we conceive, make and sell. Our focus is on creating Real Value, which is way more than cutting prices by selling directly to consumers…
We recently took a break from online sales in order to be totally focused on the creation of new products and we can’t wait to show them to our community!
Men’s fashion should be (finish the sentence)
an experience… The commodification of the fashion industry that fast fashion determined in the last decade has completely changed the market. We believe that now there is a new generation ready to get back to a more conscious approach towards fashion products and we want to be a driver for this change, a change for good.
What is one item every man should have in his closet?
A white pair of minimal sneakers (sorry, I have a bias on this 🙂 )
What is the biggest fashion no-no?
Style-wise…trying to impress without knowing the basic fundamental rules of how to dress. That’s when the biggest mistakes come to life 😉
If you can give one key style tip, what would it be?
Always start choosing minimal pieces gracefully designed…it takes time to develop your own eye and experiment in the right way.
What do you use Instagram for?
We use it mainly to be in touch with our fantastic community and showcase what we are doing in the best possible way. We are still learning and trying to improve day by day the quality of our content, as we believe it’s the expression of our brand identity.
How has Instagram impacted Artisan Lab?
Community is the soul of Artisan Lab and Instagram gave us a simple, direct connection with people that share our own values.
What is your point of view on Influencer marketing?
Personally, I believe it’s the future of communication, as long as it focuses on quality content and expressing genuine personal feedback.
What would be your number one Instagram tip as a brand?
Never buy followers or likes… building a brand is a long journey and as in life, all shortcuts never pay back.
Name three Instagram accounts that inspire you:
I have too many as there are lots of inspiring accounts.
I hope you all enjoyed the Q&A with Riccardo from Artisan Lab and be sure to give @artisanlab_official a follow on Instagram to stay tuned for new sneaker releases! If you enjoyed this article, you might also like the article about one of men’s essentials the white t-shirt or a sweet and short grooming regime to keep your skin young forever 😉
All photo’s courtesy of @Koiztra & @artisanlab_official