The 15 things we want to know from Savour Select

I don’t think there is anything cooler then being able to shout out and give a podium to a local brand. And that is what we are doing today! Dutch sneaker brand Savour Select has been taking the sneaker market by storm with their minimal sneakers with an artistic twist! In the midst of their preparation for their new collection founders Danielle and Mike had some time for a Q&A!

Q&A with Savour Select

Hi Danielle and Mike, can you tell us what made you decide to start Savour Select?

Let’s introduce ourselves first. We are Mike Serra & Danielle Hesling, the founders of Savour select. We have been talking about starting our own business for already eight years.

That it would become a fashion brand was very clear to us. Mike was always searching for new high-quality brands. And Danielle was working in the shoe industry from the age of 14. By putting them together, we got to starting Savour select.

What is Savour Select’s biggest design influences?

When we drafted our business plan, we first made a spiderweb. The key elements that came out to be important were:

  • Timeless, high quality, service, experience, exclusive, uniqueness, comfort, different touch.

With everything we do at Savour select we refer to these key elements and whether we meet those.

A key element of the Savour shoes are the handmade prints, what is the big driver behind this philosophy?

To distinguish ourselves, we want to add a signature to our designs. We came up with the idea to add prints to the shoes. We get inspiration for the prints from marble stones and sculptures. Marble was chosen as it comprises of all of our key elements.
We make the prints ourselves using a special technique with acrylic paint. Before making them, we never know what the outcome will be when we throw the acrylic paint on the canvas. It is the same as with marble stones. They are all unique, and you never know what comes out of the quarry

If we could do one thing differently when we started Savour select,  we would:

Do it the same all over again! Sure, we made mistakes. But we’ve learned a lot from our mistakes and that is very precious. Jay-Z said once: “You learn more in failure than you ever do in success.”.

A lot of people have the ambition to start a fashion brand, what would be your number one tip?

Just do it! Do not be led by your fears but see the opportunities. As Mark Zuckerberg said once: “The biggest key to sucess is to start doing. You will figure all the shit out on the way.”

What can we expect from Savour Select in 2019?

You will see a lot from us in 2019! We are launching our new collection end of March / beginning of April! The new collection is an essential collection with natural colours. We have added new materials to the collection, such as the finest Italian nappa leather and the most elegant Italian Nubuck. Furthermore, we are very busy with producing a lot of new colours and adding a new style to the 2019 collection.

Men’s fashion should be (finish the sentence)

Timeless, high quality with an original touch. A modern man wardrobe should be a essentials wardrobe. Appropriate for all ages and tastes, not too flashy or trendy and timeless by nature.

What is one item every man should have in his closet?

Of course a pair of Savour select sneakers! 😉

What is the biggest no-no?

Clothes that don’t fit well. Especially suits. Fit trumps all. When it comes to dressing well, nothing matters more than fit.

“Without proper fit, your clothing is going to look ridiculous. It doesn’t matter if it’s expensive material, the right color or season appropriate; if it fits like crap it looks like crap.”

-Tanner Guzy,

If you can give one key style tip, what would it be?

Everyone has a different taste. But our tip would be to invest in a timeless, classic and high-quality wardrobe. You can enjoy those items for years and combine them with almost everything.

What do you use Instagram for?

For quite a lot of things! We are on Instagram almost 24/7 😉

  • Marketing
  • Brand awareness
  • Customer support
  • Getting feedback
  • Creating a Savour select experience
  • Being in touch with our influencers
  • Giving tips on how to style your Savour select’s

How has Instagram impacted Savour Select?

Instagram had a really big impact for our brand, especially for the brand awareness and it has been an amazing platform to be in touch directly with our customers. It is very important for us to know what the customer would like to see in the collections and to receive feedback.

What is your point of view on Influencer marketing?

These days it’s quite difficult with influencer marketing, because there are a lot of influencers. For us, the influencer marketing has been very important, because we got more followers, buyers and brand awareness. We also received a lot of great content that we could use on our Instagram page. However, it is very important to use influencers that propagate your brand.

What would be your number one Instagram tip as a brand?

Coming back to the influencer marketing: critically identify which influencers you choose. It is more important that the influencer radiates your brand than the amount of followers that the influencer has.

Name three Instagram accounts that inspire you:

Our major inspire is not on an online platform but in seeing and touching different materials in nature, architecture, interior design and fashion.
But if we have to name three accounts then it will be:

Perfectly matching photos and we love the minimalistic style..

So creative with his photos and video’s!

The mix between architecture, interior design and fashion is perfect.


I hope you all enjoyed the Q&A with Danielle and Mike from Savour Select and be sure to give @Savourselect a follow on Instagram to stay tuned for new sneaker releases! Our next guest in the series will be the infamous Lifestyleofjames

Cheers K!


All photo’s courtesy of @savourselect